A full-page ad in a November 1990 issue of Fortune magazine features two dozen men in dark suits turned away from the viewer. Standing in neat rows, most blend together in a uniform mass. But three are singled out, with red targets pinned to their backs. The text below the shadowy tableau reads: “Wouldn’t it be great if new customers were this easy to spot? Now they can be.” Bullseye....
I am master of the evening lightshow. Come 8 o’clock, sun gone, The people belong to me & my electric arsenal. They quit their shiny surfaces & sharp objects. Take off their pointing typing fingers, abandon their minute-made stances until tomorrow. For now it is time to watch lightforms dance color across glass & marinawater. Watch them gather, nod to greet each other, newly deferent. Here the black-iris bulb blinks...